2026 USGP x JOE ROBERTS
GP3: Austin, TX | March 27-29, 2026
WE DID WORK IN TEXAS.. creating a line of Joe Roberts merch that includes a limited edition Joe 16 GP flag, decals, event t-shirt and 500 mini flags to distribute at the track.
THE FAN SECTION: The only fan zone available at COTA is for Marc Marquez, so we created one of our own for Support Moto racer and American, JOE ROBERTS!
We took 500 custom mini flags with our USA Joe 16 logo and distributed them to fans throughout our seating section in T-15, sec 19. Every time Joe passed us the crowd waved them proudly! At the end of the race, Joe came by the section and tossed his gloves to the fans, threw us a high-five and capped off one of our best marketing stunts to date!
THE MERCH: Our USGP drop started with a custom Joe 16 logo punched out of a torn American flag.. From there, we created event shirts with a “football-jersey” style numbered back that includes the events info, Roberts last name and the iconic 16.. complete with a Nicky Hayden tribute repeat pattern inside (Google Nicky’s #1 plate for 2007).. and finally, we printed Joe his own GP flag, as seen throughout the US MotoGP broadcast in the grandstands!
THE POD COLLAB: We also collaborated with the Paddock Pass Podcast for the USGP round, coming in as a contributing sponsor for all of their featured interviews and daily podcasts surrounding the event. The collaboration gave the pod a chance to interview both Support Moto racers Joe Roberts and Mallory Dobbs.
See our separate blog post showcasing this collab for more information!
